As soon as I saw this story, I was excited, thinking that this was a great concept. After reviewing the Goldiebox web site, I wanted to order some of the products for my daughter.

However, before ordering, I looked around for some more information. I found that on Amazon, there are some very negative reviews. The negative reviews would have you believe that the toys have serious short-comings in the execution of the great concept. For example there were repeated complaints about the toys being frustrating.

There were also a lot of positive reviews, but the negative reviews might keep me from ordering. I do like the concept though.